|Thank You For Smoking (2005)|
First you sell it. Then you make it. That’s marketing.
—Shake, The Apple (1980)
If you build it, he will come.
—Shoeless Joe Jackson, Field of Dreams (1989)
The man’s a genius; he could disprove gravity.
—Nick Naylor, Thank You For Smoking (2005)
Looking at billboards is supposed to feel like love at first sight. But it’s not real love, it’s just marketing. And without that, you wouldn’t even know who you are.
—Scat, Syrup (2013)
Keep everything offshore, do your marketing on the Internet.
—Henry, Borderland (2007)
It doesn’t matter whether you’re selling Jesus or Buddha or civil rights or “How to Make Money in Real Estate With No Money Down.” That doesn’t make you a human being; it makes you a marketing rep. If you want to talk to somebody honestly, as a human being, ask him about his kids. Find out what his dreams are. Just to find out, for no other reason. Because as soon as you lay your hands on a conversation to steer it, it’s not a conversation anymore; it’s a pitch. And you’re not a human being; you’re a marketing rep.
—Phil Cooper, The Big Kahuna (1999)
I was the architect of the agency’s demographics and target marketing programs. The people were our targets, and we listened to their language, we monitored their dreams, we took note of every choice they made in cyberspace, we studied their buying motives and propensities, then created messages that perfectly reflected their existing emotional states. No one could hide. Triple M could recognize any citizen as soon as they turned on their computer. The web would dynamically reconfigure itself to suite an individual. Something you could hold in your hand, read on your own, think about in private—this was considered elitist, immoral, and bad for business. —Jack, The Girl from Monday (2005)